Visionary businesses understand that they must stay current in order to stay relevant. With so many different media platforms these days, this can be a daunting task. For example, you may be keeping your Instagram feed updated, but might not have the time to update your website content. You may be on top of your Yelp page, but may be neglecting your Google Business Page. And even if you have all that covered, there are still some areas that might go overlooked. One such major area is a business’ Google Street View Tour. Many businesses invest in a Google Street View Tour but fail to keep it updated, despite the fact that their business might have changed drastically.
But smart businesses like Candle Delirium, the world’s largest store of luxury candles since 2003, realize that their Google Street View tour is a direct reflection of their physical store and must be kept updated in order to maintain a consistent customer experience. After a major expansion of their West Hollywood flagship store, they realized that their Google Street View tour was showing the much smaller store and thus sending the wrong message to potential customers.
Twin Moons created a fully immersive 3D Virtual Tour of the renovated store that was delivered within 24 hours of scanning the store. The tour was integrated on Candle Delirium’s website to showcase their flagship store. Twin Moons also published the full tour to Google Street View so that potential customers can visit the store directly on Google Maps:
Benefits of Google Business Tours
Higher Ranking and Greater Visibility
An interactive business tour published on Google Maps increases your Google Business ranking and boosts your visibility.
A virtual tour of your business published on Google Maps inspires confidence in customers and builds trust because they can experience your business before they actually go, knowing that they are visiting a real reputable business establishment.
People who view business listings that have a virtual tour are TWICE as likely to be interested in visiting them and purchasing from them.